Innovative and careful product packaging is a sign of the company’s responsibility. This means the company has taken the time to think about the customer and improve its experience of using the product. We know well that packaging is integral to the overall experience when buying from a brand, so it’s essential to consider its appearance and functions. Here are some suggestions for creating attractive, creative, and easy-to-use packaging.
Guidelines for Design Process
Does the packaging provide essential information about the purpose or content of the product? Make sure you know all the information, labels, or guidelines before beginning the design process to see the space you need to consider.
Does the packaging material protect it from damage or sealing? What effect will this have on style?
Are there any specific requirements that could influence how the product is made? Are the products affected by light? Do you need ventilation? Do you need waterproofing?
Communication between Packaging and Product Performance
What method will be needed for shipping or delivery? Do containers have a nesting design or meet certain weight, size, or volume limitations?
These elements are essential or must-have prerequisites to ensure that the product’s performance will not be affected. These can affect the type of material you choose to use, as well as the overall shape and style of the packaging.
Improve User Experience
The packaging of your product should improve the user experience but not interfere with it. Therefore, it is essential to consider how your product will be used and the context in which it will be used before deciding on the design and materials. Here are some tips:
Innovative Packaging Design
Can you provide an innovative packaging design feature that will simplify the use of the product and make it more efficient? For example, a single portion for consumption on the go, with a simple opening or resealable bags.
The wrong design of your packaging could directly affect your sales. For example, Glad’s decision to remove its serrated cutting bars away from the base of the box and in the lid in 2015. The company had to reintroduce the original design to avoid losing sales.
Clear and Concise Message
Packaging often competes with other brands in stores or on the Internet; you must ensure your message is clear and concise. Overloaded packaging with too many details can confuse you, so ensure the message is clear and direct. Most likely, your message will be limited to the product description you are selling, your brand’s name, and maybe a few key selling factors.
Design Accurate and Truthful Packaging
It should be visible. However, sometimes brands blur the line between innovative marketing and deception. Make sure your packaging is accurate and truthful, from product images to copy. However, you will want to present that product the most favorably possible; you should not lie about the facts if you have a reliable product and a good brand.
Become Greener and Cost Saving
Reducing packaging waste is a crucial issue because of consumer demand to become greener and the cost savings from efficient packaging. Some ways to reduce waste are:
- Recycling materials as part of your packaging
- Use of scrap or other by-products in the product packaging
Be Ready for the Future Arrangements
Although it is possible to start with a single item, if you are thinking of expanding your range in the short term, you need to inform your designer to be aware of this. If you are thinking about this, when you are ready to launch the new flavor or variant packaging, it can be slightly modified or extended to suit the new line.
Before you start creating the final design, you should talk to a printer about the goals you are trying to achieve in the package. There may be printing problems on certain materials or substantial price differences in printing finishes, which could affect the design and selection of materials. Printers can also provide you with templates that designers can use as a reference when creating the product. Printing can make all the difference in the look of your product, so talking to a trusted printer before deciding on a design will help you make the most appealing product.
Although our lives are full of packaging products, people often do not take into account the subtleties that influence the purchase and why we buy back, as designers and marketers, to work with product manufacturers to create a smart, user-oriented design for packaging, which is attractive to consumers and helps to develop cohesive brand experiences.