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Virtual Events: Definition, Types, And Future

Virtual Events

Right from workshops to sports leagues, local events to business conferences, and product launches to trade shows, we all have seen the value of virtual programs. Even after the pandemic landscape, virtual events are gaining much popularity in Singapore and around the world.

In simple words, we can state that virtual event in Singapore is a new normal for people. Luckily, it is the most powerful option for organizers and planners to execute a successful program.

Today we will let you explore the importance, types, and reasons why these events are so popular. Continue reading our guide!

Understand Virtual Events And Its Types

Have you ever attended a panel discussion or any type of webinar online? Well, the concept of virtual events is much similar.

These events allows the audience to enjoy the session or a whole event through different modes. The content is delivered to attendees digitally via the internet. They don’t need to be present at the event location and can have the whole experience from their home, office, or personal space.

Furthermore, the most important benefit of a virtual program is that people can participate around the corners. In short, virtual programs are hosted online to provide the leverage of joining it from anywhere over the globe. 

Some online platforms like Microsoft teams, Zoom, Google Meet, etc., provided a meeting room to various businesses and event organizers. And that was the time when most of the corporate events in Singapore attained a great success rate with popularity. Well, during a pandemic, the event industry has experienced a tremendous rise. It included the number of audiences and even they spent a low price.

Types Of Virtual Events

Now, have a look over some virtual programs that are very popular. 

1. Town Halls OR Live Webcasts

Live webcasts or Town halls are focused especially on nurturing the culture of a company. It helps businesses to update their teams on developments or workflows. These events are streamed live with different online mediums. Also, it has a broader reach as the remote remote can also get access to the webcast.

2. Webinars

You might have already heard about Webinars. These types of programs generally last from 45 minutes to 80 minutes.

The online versions of workshops are organized; for informing, and educating the audience on a specific field. Here one more speaker shows the presentations and allows the audience (globally) to join and understand.

Webinars generally focus on a particular topic of discussion. It can be live-streamed by using pre-recorded clips, video streaming conference tools, and online seminars.

3. Virtual Festivals/Trade Shows/Expos/Fairs

Well, virtual fairs and festivals are many-day programs. These programs are held in multiple venues or locations and the audience gets different visuals.

On the other hand, virtual expos or trade exhibitions allow businesses to showcase their product to an audience with a digital medium. Also, virtual trade shows help establish direct contact between attendees and exhibitors. They enable various communication elements like chat rooms, Live calls, Live webinars, Q&A, and more.

4. Virtual Conference Or Virtual Summits

Virtual summits or conferences are on-ground conference’s online versions.

In these types of programs, some common things are:

  • Session theme
  • Keynote speakers
  • Even product demonstrations

Also, the virtual version of conferences demands registration, ticketing, virtual stages/venue, virtual networking rooms, and more. If there are multiple sessions, then community engagement tools help interact with global audiences.

Virtual Events As A New Normal   

How do virtual events work? Audiences need to consider a few factors; the event tickets, good internet connectivity, a phone/laptop/tablet (camera and mic), and an event link.

You are all set!

Well, there is no need to book a ticket (flight,bus, or train) for the location or find the venue on Google maps. The audience can join a virtual event in Singapore with a video link. Also, it offers attendees live polls and messaging features during the session.

Different people involved in the event are preferring virtual programs. Let’s have a look over the benefits and perspectives of the speaker, audience, and event organizers.


  • In virtual events, the time commitment reduces
  • The expenses of accommodation and traveling are lower.
  • No pre-recording is needed.
  • There are no limitations on the preferred location.


  • No traveling cost
  • Accommodation is not needed
  • Virtual programs will save traveling time
  • Ease of joining an event

Event Organizers 

  • In-person events cost more than virtual
  • Reach a large audience, even in remote areas
  • No payments for venue and catering
  • Speakers are more confident in virtual programs which are impactful 

Top 5 Reasons Why Virtual Events Are The Future Of The Event industry?

1. Cost-Effective

Well, virtual programs are more cost-effective than other in-person sessions. It saves the expenses for traveling, venue rental, accommodation, decorations, catering, and more. These types of events demand for a strong internet connection, high quality cameras, and premium microphones.  

2. Reach To Sponsors

You don’t need to take care of the sponsors and give them special treatments. In a virtual program/sessions, you can directly send them invites via email and they can join the program from their locations.

In a digital platform, there are possibilities that more sponsors will participate. Due to a more accessible venue, your guests will have ease of joining (via links or apps).

As you know, sponsors and exhibitors can offer you branding opportunities. So, a virtual medium will provide them with a good reason to be part of your program.

3. Networking

The modern and innovative technology of virtual platforms can be a game changer. It will provide the best ever experience to your audience.

There will be many specifications, such as group chat, individual chat, networking lounges, virtual breakout rooms, etc. It will offer a customized space to your users.

4. Safety

Well, people are more concerned about their safety in crowded spaces.

So what would be better than offering them a safe and secure space? They can enjoy the whole event by sitting in their comfortable space. Also, event organizers don’t need to fear about the health & safety of speakers, attendees, sponsors, and exhibitors.

5. Measurability

You can track all the aspects of an online event. And the success rate can be measured in real-time. You might not get this opportunity for in-person events.


Nowadays, the audience has different expectations, and virtual experiences are fulfilling them. So, you can agree on the point that virtual corporate events in Singapore offer ease to attendees, delegates, speakers, and planners.

Undoubtedly, virtual programs can lead to success, only if you have chosen the right event organizer.

Hopefully, you will be informed with the additional knowledge on the virtual programs. 

All the best! 

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