Home Digital Marketing Email Marketing – The Beginners Guide

Email Marketing – The Beginners Guide


As a marketing strategies, with all the noise online, it can get tricky to get your marketing message out to the target audience in an effective manner. Banner ads, ads in between YouTube videos, social media, and spam emails are all the ids marketing messages we dread.

However, when it comes to email marketing, if you were to do it the right way, it is a powerful marketing tool. In addition, email marketing is sometimes much more effective in comparison to social media advertising.

In this article, we will share some tips on how you can get onward with email marketing. That said, you must ensure you are connected to a reliable internet connection, such as Mediacom Internet 200 so your marketing campaign runs smoothly. 

What Is Email Marketing?

Email marketing is a form of direct marketing where you can electronically send marketing materials to individuals who have subscribed to your product or service updates by sharing their email addresses.

In fact, these people have given you full autonomy to send them marketing emails. marketing has come a rather long way since it was first implemented, of course, there are both good and bad sides to everything.

However, all thanks to software and technology, email marketing is the type of marketing that not everyone understands, or approves of.

What’s So Different About Email Marketing?

There are three major elements to marketing that not only makes it seamless to connect with people all across the globe but also the fastest way to do so, with the connection as reliable as Mediacom Internet.

Here are the three elements:


There are billions of people that have an email address. In fact, most of them can access their emails through their smartphone. Therefore, email marketing is accessible to almost everyone as they can receive it anytime and anywhere.


If you use the right type of tools, marketing can turn out to be very cost-effective. The number of emails you can send is astounding for how little it actually costs.

Ease of Use

Email marketing campaigns are rather easy to set up, with just a couple of tolls that offer automated features. You can easily have people receiving your emails without you having to send them manually.

How Effective Is Email Marketing?

This is in fact the most commonly asked question when it comes to marketing. Should you give it a shot? Will it financially benefit you?

Here’s how you can make the most of email marketing:

Better ROI and Conversions

Nowadays, it is no longer uncommon to warm customers up to your product or service before they buy it. Why? Because not everyone is always ready to purchase at the exact moment.

If you want people to at least consider your brand, you can do this through email marketing. Ecommerce websites earn higher conversions by sending out mass emails that have some sort of discount in them. This also improves the ROIs for a company in the long run.

Bigger Customer Base

In all honesty, the customer base for marketing is impressive when considering the numbers. More of them than not, alerts tend to pop up on smartphones each time an email comes in.

This compels people to check their emails, which makes them an active customer base. You will do much better with your marketing message if you were to tap into this form of market, especially if it was the smart device market.

Customer Loyalty and an Improved Brand Awareness

Sending marketing campaigns through emails every other week will have your customer base getting used to receiving your emails. In fact, your brand will always be at the forefront of your customer’s mind.

Email marketing also increases customer loyalty, such as:

  • You can track your customer purchases and make similar suggestions
  • Offer birthday vouchers
  • Extend special discounts for subscribers
  • Produce newsworthy content

All these techniques will make your customers anxious and excited for the next newsletter, and wondering what you are going to offer them this time around.

Moreover, when you have loyal customers, it will increase your brand awareness as they will be sharing your offering through word-of-mouth. This will bring in more customers to your business, and will also have people becoming more aware of what your brand is about.

All in All

There’s not much science to email marketing, but you need to design your emails in a way that attracts your customer base to look forward to your weekly newsletters.

Emails are a stand part of almost everyone’s love. We check them first thing in the morning, during the day, and sometime before we head to bed. Therefore, if you were to implement the right strategy, you can hugely benefit from email marketing for your business.

We hope you no know what marketing is, and how effective it can be for your business.

There’s not much science to email marketing, but you need to design your emails in a way that attracts your customer base to look forward to your weekly newsletters.