Last Updated on January 6, 2023 by Tabraiz
It’s not simple to make a name for yourself in the candy business. Companies like Hershey and Nestlé are in direct competition with smaller candy manufacturers for a slice of the candy market. Fortunately, though, more and more people are turning to goodies made by innovative, small-business manufacturers to satiate their cravings. It’s time to fully commit to your current Custom Candy Packaging concepts in order to fully embrace the current market. Having distinctive packaging that draws customers in and makes them want to buy your confectionery over others’ is a certain way to increase sales and brand loyalty.
Your candy has to be hand-picked from the shelves before anyone can try it. To help you get started on your own custom candy packaging for 2022, here are five current tendencies to consider.
We get a lot of pleasure from the food we consume when it appeals to as many of our senses as possible, and this includes our sight. To be enjoyed, food (or, in this example, candy) must first be visually appealing. For this reason, many manufacturers of sweets choose for transparent packaging—either one that allows customers to see the contents from all sides, one that is see-through on the back, or one that features a see-through window. It’s a powerful marketing tool, especially when the product in question is visually appealing (think: bright colours, amusing shapes, etc.). This may not be the ideal choice if the sweet you have on hand is one that is more dismal, monotonous, or dull. This method is applicable to any type of sweet, whether it be chocolate, gummy, hard candy, or anything else.
Convenient and environmentally friendly custom candy packaging
You should take advantage of the current vogue for sustainably sourced, recycled, compostable, and ecologically friendly packaging by using it for your confectionery. This is especially true with healthier candy options, such as those that contain less sugar or other sweeteners or those are made without the use of potentially dangerous chemicals. Sustainable or ecologically friendly packaging is a good fit for a healthier version of a sweet treat or candy. Customers have made it clear that eco-friendly and recyclable custom candy packaging is a must. On product packaging, they seek out phrases like “healthy for you” and “good for the environment”
Ideas for a Stylish Home
Sleek, simple, sophisticated, and chic are the trending aesthetics of the moment. This style of design is appropriate for edible items like candy. New and trendy custom candy packaging appeals to the social media/influencer market. Consumers in today’s market are attracted to packaging that looks cute in images, packaging that can be left out because it looks stylish and cute. It fits in with the current “bougie” (slang for flashy) style that many shoppers and fashionistas prefer. But this is not a fad that can hope to capture the attention of the masses. Don’t choose the custom candy boxes that reflects something that doesn’t go with your brand.
Plastic candy jars with your logo printed on them
Individually wrapped snacks that are colourful and creative are more likely to sell out quickly. Consumers who prefer to eat responsibly often choose individually wrapped candies because they facilitate portion control and allow for the enjoyment of a moderate number of sweets without consuming a whole bag. Furthermore, they are fantastic for passing about. Crinkling the custom-printed wrapper to reveal a fun, sweet treat adds an extra dimension of satisfaction, making eating candy more of an experience than simply selecting an individual piece from a large bag.
Ample and Rich Coloration
Eating sweets is a type of escape because it can serve as a temporary source of happiness and respite from stress. Give your customers a little more joy with a gift that’s bright, colourful, and full of fun. People who already like your product might be persuaded to buy more by eye-catching designs for the custom candy boxes. Making your packaging stand out in a customer’s mind increases the likelihood that they will remember it and return to buy more of your product. Packaging candies in bright, eye-catching colours gives customers a sense of the candy’s flavour and texture even before they take a bite.
High-Quality, Cost-Effective custom candy boxes Designs
Sell more candies this year by investing in high-quality packaging designed just for candies. The Custom Candy Boxes design services provided by SirePrinting include full-print packaging in whatever size, style, or material that the customer specifies. One can choose from a variety of freshness-preserving packaging solutions, including easy-tear packages, triple-seals, zip closures, individually wrapped packages, and transparent, black, and silver films. Our adaptable custom candy boxes may be designed specifically for your product, whether it’s chocolate, gummies, hard candies, or chews, and can include health information in an easy-to-read menu.